PokerStars Idents

Brand Name + Program Name + ‘Proud Sponsors of’ ÷ 5 seconds = Ident

That’s the formula for most idents, but luckily our client from PokerStars loved films and hated maths. Handy really, because the idents were for Film4 and our idea was to show some of cinemas most thrilling moments were actually playing PokerStars the whole time