“Grandma/Grandpa how did you help during the great ‘rona blight of 2020?” A question that, when indubitably asked to us, we now have a more integral answer to than “watched Netflix in the same pair of underwear/knickers and drank Rioja”
Practice Social Ghosting was a tongue-in-cheek idea that came from first hand experience – friends texting, trying to tempt us to break lockdown. We wanted to create something that complemente the Government’s ‘Stay Home’ messaging and spoke to a younger audience. We appraoched Ocean Outdoor and they kindly donated prime (see below) media sites across the country.